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Jacuzzi Hot Tubs And Ulrich Pool Company Can Help You Achieve Everyday Wellness

On the surface, Jacuzzi Hot Tubs of Fargo might look like a national company. But they’re not. They’re a local family business that wants to help you achieve complete wellness. For Kristi Ulrich, who owns the company alongside her husband Chuck and their son Wyatt, wellness isn’t a trend. It’s a personal necessity, a family

Three smiling staff members pose inside a Jacuzzi showroom with hot tubs on display

On the surface, Jacuzzi Hot Tubs of Fargo might look like a national company. But they’re not. They’re a local family business that wants to help you achieve complete wellness.

For Kristi Ulrich, who owns the company alongside her husband Chuck and their son Wyatt, wellness isn’t a trend. It’s a personal necessity, a family tradition, and a mission worth pursuing every day—one backyard at a time.

“I just turned 62,” she said, “and I ask myself—how do I stay active? How will I stay connected with my future grandkids? How do I live well, right now? The products we have at our showroom have been amazing in helping me.”

The Jacuzzi Legacy

“Have you heard the Jacuzzi story?” Kristi said. “One of the original Jacuzzi brothers had a son with rheumatoid arthritis at age two. His mother said, ‘Can you invent something so I don’t have to keep bringing him to the doctor for hydrotherapy?’ And they did.”

That invention—the original J-300 pump, placed in bathwater—was the start of the modern hot tub. And today, that same spirit of innovation powers everything Ulrich and her team bring to Fargo.

Jacuzzi remains a global pioneer in hydrotherapy, and Jacuzzi Hot Tubs of Fargo has all of the latest options for you to choose from.

True Water, Red Light Therapy, and A True Massage

Large dark-cabinet hot tub with bubbling jets on a stone patio overlooking a scenic landscapeIntroduced in January, Jacuzzi’s True Water™ system uses patented NanoBubble™ technology to deliver what was once unthinkable: hot tub water that’s 99.9% chlorine-free and 100% salt free.

“People always say, ‘I don’t want a hot tub—it’s too much maintenance.’ Not anymore,” Ulrich said.

“True Water™ changes everything.” True Water™ creates oxygen-filled nanobubbles 5,000 times smaller than a grain of sand. Trillions of the bubbles float invisibly through the water. They surround, naturally scrub, and remove microscopic contaminants they encounter throughout the entire hot tub.

“It’s included on our newest models,” she said. “And when people see how clear the water is without chlorine —they’re amazed.”

Cold Plunge Meets Infrared Sauna

Wooden infrared sauna interior bathed in red light with a folded white towel on the bench

The Ulrichs don’t stop at hot tubs and pools. Inside their showroom, you’ll find full-spectrum saunas, zerogravity massage chairs, and now—cold plunges.

One of her employees, Dave, recently tried their 42-degree plunge for the first time. The results were immediate.

Hot tub with wood-panel siding on a deck beside a planter box

“He called it ‘the eighth wonder of the world,’” Ulrich said. “He was experiencing back pain and after his first plunge, he stated he felt immediate relief.”

Kristi says the real benefit lies in the contrast between temperatures. Alternating a cold plunge with the heat of a sauna or hot tub helps the body find balance and promotes overall wellness. As an added bonus, it often leads to deeper, more restful sleep.

Ulrich Pool Company

Woman in black bikini and sunglasses relaxing on a pink inflatable ring in a bright blue poolNot every family has the time, desire, or open schedule to spend their weekends at a lake. Ulrich Pool Company, sister company to Jacuzzi Hot Tubs of Fargo, has the perfect solution. They install top of the line in ground fiberglass pools right in your backyard. They have a wide variety of inground pools to fit the needs and wants of your family.

Led by Wyatt, the Ulrich team is guided by a strong sense of purpose and a dedication to excellence. As a family-owned business, they prioritize respect, personalized service, and attention to detail in every project. Their commitment to continuous learning ensures they remain at the forefront of pool design and installation.

At the heart of their mission is a desire to foster meaningful connections. Ulrich Pool Company helps families and friends relax, recharge, and create lasting memories together. Let them help you bring the fun and relaxation home. Reach out to Ulrich Pool Company and discover how easy it is to transform your backyard into the place to be.

Jacuzzi Hot Tubs of Fargo and Ulrich Pool Company are your local sources for hot tubs, pools, saunas, cold plunges, and home wellness. Visit the showroom. Feel the jets. Meet the team. And reimagine what your backyard can be!

Jacuzzi of Fargo

jacuzzihottubsoffargo.com
Facebook | JacuzziHotTubsofFargo
Instagram | @jacuzzifargo

Ulrich Pool Company

ulrichpoolco.com
Facebook | UlrichPoolCompany

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Published May 19, 2025

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Brady Drake
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